Inker
The place where ink meets the skin
Overview
'Inker' has been created to simplify appointment management and provide artists with a platform to showcase their portfolios. Additionally, I wanted to make it easier for clients to get tattoos based on their preferences, such as price ranges, and more on the client side.
My Role
UX/UI Design | Research | User interview
Frustrations and pain points
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Most tattoo artists struggle with social media and don’t know how to market themselves.
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Managing a business task and getting organized can be tedious after a day of work on a piece.
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Artists usually get a lot of questions and most of them can’t reach all of the clients which can leave a bad taste and a loss of a client.
Problem statement
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You cannot filter and see recommendations from clients for the type of artist you are seeking.
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A significant number of clients have been lost due to a lack of time to answer their questions or by spending time with unsuitable clients.
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The market is full of artists' options and no way to filter them to find the one that suits you.
Possible Solutions
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Advanced filter option that can give clients better results for the kind of artist they are looking for.
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A portfolio platform that can showcase the artist's services, style, pricing, and more.
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Quick and easy communication and a calendar that can help you connect with your clients.
Our hero
Tony Davids
Age: 34 years old
Position: Tattoo artist
Location: New Orleans
In his free time, Tony likes to do various creative pursuits such as painting, sculpting, photography, and finding inspiration through nature and outdoor activities.
Frustrations
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Can’t get to answer all of the clients.
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Needs to spend his free time on work and business stuff.
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Can’t showcase the work that's been done in the studio in a way clients can access easily and quickly.
Needs
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An organized system that will help him manage the clients.
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A proper way to showcase the studio portfolio and client's rating.
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Give the client easy access to data about the studio without needing to provide the data himself.
Use case
Publishing an ad
Trying to get clients via socials and google ads.
Minimum responds
The ad takes time to get notice and gets minimum responds.
Paying a digital marketer
After spending time and money on ads that didn't work, ends up paying more for results.
Brainstorming
The 'Inker' app offers a convenient solution for effortlessly discovering and booking tattoo artists. Whether looking for an artist nearby or seeking recommendations from friends, 'Inker' allows you to explore and save your preferred artists for future reference. With 'Inker' - finding and connecting clients and artists becomes a hassle-free experience.
Competition
Altho there is only one mobile application that answers my user persona needs, I concluded a website, analyzing two competitors, and was able to obtain insights regarding their features, pricing models, and user experience.
Tattoodo
Mobile app
Pros
Has a variety of artists to choose from.
Filter and find better results by location.
Book an appointment with tattoo artists directly.
Tattoofilter
Website
The user interface is less intuitive or visually appealing.
limitations in terms of regional coverage.
Cons
The options for customizing tattoo designs are limited.
User survey
The survey identified key user preferences, These insights guide the design of a user-friendly and easy to use app that caters to the specific needs of tattoo enthusiasts.
The survey indicates that users prioritize secure and reliable payment options.
Users express a need for provide ratings and reviews for tattoo artists.
THe users indicate and easy and efficient appointment scheduling within the mobile application.
The ability to access and explore detailed artist portfolios, showcasing their work
Mapping the user needs
User flow
Sign In
Create a profile
Set profile pricing and opening hours
Get request from a client
Set a new appointment
sent a request for downpayment
Appointment adds automaticly
Get client confirmation and payment
Design phase
Sketches and wireframes
Final design
Key features
Filter and search for better results
See how other likes this artist
