Mate
Everything for your best friend.
Overview
‘Mate’ is a mobile application designed to facilitate easy access to dog-related services. This case study explores the research, design, and evaluation process behind creating a user-friendly platform.
My Role
UX/UI Design | Research | User interview
Frustrations and pain points
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It’s not easy to find dog walkers in your surrounding area.
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Life can change in a heartbeat and it's very difficult to find a pet caregiver with short notice.
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There is not enough information and personalized recommendations for your pet based on your pet's needs.
Problem statement
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It’s not easy to find dog services in your surrounding area if you're not a big-city resident.
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Life can change in a heartbeat and it's very difficult to find a pet caregiver with short notice.
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There is not enough information and personalized recommendations for your pet based on your pet's needs.
Possible Solutions
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A map-based application that can show you result close to you.
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Rating and recommendation system that gives you a better result for trustworthy service.
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A platform that gives you all the services you need under one roof and the ability to share and save the ones you prefer the most.
Our hero
Maria Lip
Age: 28 years old
Position: Business owner
Location: San-Fransisco
Maria likes to surf and skate in her free time and she needs to ensure her pet's well-being while she's running her business or taking a surf trip.
Frustrations
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Fear that she won't be able to go on her upcoming surf trip.
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Can’t find a dog walker in the area near her home.
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Needing to go out of town every time for a simple treatment is very
time-consuming.
Needs
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Stop making drives out of town and wasting time on the roads.
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Maria needs to ensure the quality of the service supplier.
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More options to pick from without spending hours searching Google.
Use case
My pet is sick
Can't find a desent vetrinerian in the area.
Google search
Searching for avilable and close vet.
Out of town vet
After one hour drive out of town, finelly arriving at the vet.
Brainstorming
Mate gives you a way to find and get services with ease, find one close to you or search the ones your friends told you about, and save them on a list for the time you need them.
Competition
I choose to analyze two key competitors to gain insights into their features, and customer satisfaction levels, enabling me to make informed decisions and select the most suitable solution.
Rover app
Pros
Offers a convenient platform for dog owners.
Prioritize vetting and screening service providers.
Ensuring a level of trust and reliability for users.
PetDesk
The system is very complicated and hard to work with.
Cons
Limited availability in certain areas.
Challenges in finding providers that meet specific budget.
User survey
According to the survey results, we see that most dog owners struggle with finding a reliable service for their pets. Also, we can see that searching and asking about services can be very time-consuming, and the process of finding a service close and reliable is very tedious.
75%
Prioritize convenient access to reliable and trustworthy dog services.
65%
expressed a significant desire for educational resources and guidance on dog training.
80%
need for a user-friendly mobile application to schedule appointments and set reminder.
70%
Community engagement and reviews are needed in order to seek for recommendations.
Mapping the user needs
User flow
User Login
Look for a dog to adopt
adopt a new friend
Create your pet card
Home page
Search for services
Search by the search bar or scrolling the feed
Find a suitable service for you dog
Set up an appointment
Design phase
Sketches and wireframes
Final design
Key features
Filter the map for the result needed
